Product Image Guide

Product Images

Premium Product Images

Our Premium Product Images are designed specifically to provide a very versatile, high quality image ideal for use across a variety of media, both web and print. They are created by product photography professionals, using a custom lighting scheme that has been specially developed to yield high quality, consistent images, time after time, at a reasonable price.

Winework Solutions Premium Product Images will more than fulfil the needs of most customers.

Premium Spirit Images

The vast variety of differing proprietary bottles and packaging designs used for spirits present particular challenges when capturing them photographically. We developed our Premium Spirit Image specifically to provide a very versatile, high quality image ideal for use across a variety of media, both web and print.

Budget Product Images

Our Budget Product Image service provides a good quality, low cost product image for clients with a larger number of products and is aimed at importers, distributors and online retailers to provide a cost-effective solution for populating websites with high quality, consistent product images, when a larger number of products are required.

Please Note: A minimum of 36 products is required per Budget Product Image order. Some labels will photograph better than others with our Budget Product Image service; because no customised lighting or additional retouching is performed, presentation may vary.

Special Purpose Images

Elite Product Images

Select our Elite Product Image service if you have a particular requirement for very large scale images, where every element is perfect. Our Elite Images often require digital composition from many separate photographs and extensive digital editing.

Supplied at approximately 60cm tall, the Elite Image will reproduce with great detail at magazine quality and at scales larger than A4 in size, such as signage and billboards; practical for most print media applications. These images can be scaled for use in web, email and other online applications too, while retaining their vivid colour and sharpness of detail.

Platinum Product Images

Our Platinum Product Image Service combines both photographic and graphic components to provide an unparalleled level of detail.

These fully digitally reconstructed images often require digital composition from many separate photographs and extensive editing using original label artwork, supplied by the client.

Package Images

Custom Images

Product & Package Group Images

In this example, two Premium Product Images have been composited to display the product and its packaging together.

Premium Product Images and Custom Composites from them can be supplied with a white background in JPG format or clearcut and supplied on a transparent background in PNG or TIF formats and are suitable for use in both print and web based media.

Custom Group Images

Our team can produce an image of a unique grouping of your brand or product tier. For dramatic shots, these are generally composed photographically in the studio. In other cases we’re able to produce digital composite images utilizing individual product shots.

Custom Brand ‘Hero’ Images

A Custom Hero Image such as this is designed to convey the feeling or mood of the brand and product in a very emotive way.

Creation of an image such as this is a complex task involving a high degree of skill in both photography and graphic design.

This image included a custom studio set-up of the bottle, package and glass on the base surfaces with fire in the background. Custom lighting and multiple photographic captures to acquire suitable images to composite. Different captures for individual elements with individual lighting and effects. Post processing, adjustments and compositing, then retouching to the finished image.

Magazine & Print Format Adverts

This is an example of a Custom Studio Image designed to be a versatile image for advertising applications in print and electronic media.

Note the image includes plenty of space for either cropping or the addition of text and related graphical elements in the finished advertisement.

Creation of this image included a custom studio set-up of the bottle, package and glass on slick white-grey surfaces and background with custom lighting. Multiple photographic captures with post processing, adjustments, compositing and addition of reflections. Then, retouching to the finished image.