The international wine and spirit trade is worth more than 1.2 trillion New Zealand dollars annually. New Zealand's wine exports are escalating rapidly, reaching $NZ512 million by 2006. The nation has a rich resource of young, talented, highly skilled personnel and a culture and lifestyle that revels in abundant good food and wine.
The wine trade in New Zealand has undergone a revolution in the past 20 years. From a situation of near duopoly in the early '80's until today, when we have one of the most open, deregulated and competitive markets in the world. Yet the business models used in the industry have changed little in that time.
Having gained many years of experience working within the traditional liquor trade, Winework Solutions saw the inefficiency of that system in its ability to return high revenues to the producer while maintaining competitive pricing. The sales, marketing and distribution process is a significant factor in New Zealand's high cost, low volume of production industry. Winework Solutions knew there had to be a way to enhance the efficiency of presenting sales information to buyers and make it really effective, helpful and useable while improving service so to as fit buyers individual needs.
Through experience working with wine brokers in the United States and learning their operations, it became apparent how to translate the concept to New Zealand's much freer, more competitive marketplace. Developing an industry-wide market-place it would make it possible to increase returns to the producer, improve brand control and the quality of sales information for the producer, maintain or improve price competitiveness and look after customers better.
John and Melody Anderson of Wayfarer Design are accomplished web designers and consultants. Developing a strategic partnership with Wayfarer established that the internet and the market-place idea were natural partners. Wayfarer advised on and demonstrated a raft of features, benefits and business concepts that could be efficiently provided with a trade only website, making such a site fast, informative and highly functional for users. And so the concept for Wine Trade Online was born.
Since then an enormous amount of work has gone into researching and developing Wine Trade Online. Winework Solutions has drawn on years of professional wine experience, its excellent management and organisational resources and the unequalled design, conceptual and marketing input of John and Melody at Wayfarer.
There has been early support from some major brands and broad support is anticipated from producers, importers and distributors. International trends show that the effectiveness, convenience and other benefits of new web-based sales are catching on with both buyers and sellers alike. Huge growth in solid, profitable business to business e-commerce is being experienced in the US, Europe and Australia. Its success has not been affected by some indifferent results from e-tailers in those markets. New Zealanders are well known as early adopters of technology and internet trends here bear that out.
Wine Trade Online has been developed by a team of experts in their respective fields, specifically for the New Zealand wine trade and domestic market. Wine Trade Online does not insist upon exclusive agency agreements, and cost is only incurred when a sale is provided. Using Wine Trade Online as an additional sales channel to the traditional ones can lower the costs of sales, expand sales territories and allow the more effective use of sales staff for those customers who want and require them, improving overall customer service. It makes good business sense.
Click here if you'd like us to contact you about Wine Trade Online...
 
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